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Casual Hoteles becomes an embassy of the Competitive Regenerative School, leading its first program in Valencia
10/07/2025
July 10, 2025. Casual Hoteles has successfully concluded the first edition of the Competitive Regenerative School in Valencia, a pioneering labor integration program that connects people in vulnerable situations with real professional opportunities in the hotel sector, through a training model based on values, skills, and practical experience.
The project was developed by La Buena Huella, a strategic consultancy specializing in applied sustainability, in partnership with the Spanish Red Cross, and has counted on the active commitment of Casual Hoteles as the first national embassy for this transformative initiative.
During this pilot edition, 6 people participated in a training itinerary covering social, digital, technical, sustainability, and CSR areas, with theoretical training at the Casual Hoteles headquarters and internships at 3 of their 5 hotels in Valencia: Casual Vintage Valencia, Casual Socarrat Valencia, and Casual del Cine Valencia.
About the Competitive Regenerative School:
The Competitive Regenerative School was born in 2023 as a project promoted by La Buena Huella and the Spanish Red Cross, and already has locations in the Canary Islands, the Balearic Islands, and Valencia. Its model is based on applied training in a real-world context, with a focus on inclusive employability and social responsibility.
La Buena Huella is the consultancy that holds the Regenerative Model and the AIRE methodology, with more than 250 projects executed, 3,000 professionals trained, and 280 certified ESG processes. It actively participates in international networks such as the GSTC and the UN Global Compact Spain.
About the Red Cross:
The Spanish Red Cross belongs to the world's largest humanitarian movement. It collaborates with public and private entities to ensure that aid reaches everyone who needs it, wherever and whenever necessary. Its mission is to prevent and alleviate human suffering, protect life and health, and ensure respect for individuals.
Its more than 248,000 volunteers provide responses in 1,263 municipalities, allowing it to serve more than 11.9 million people annually at both national and international levels. All this with the support of 1.3 million members, companies, and alliances across all sectors of society.
The Spanish Red Cross continues its work against all forms of vulnerability, adapting and anticipating future scenarios, open to the general population, and focusing on a firm and consistent contribution to the Sustainable Development Goals and the 2030 Agenda.
The Spanish Red Cross belongs to the International Red Cross and Red Crescent Movement, present in 191 countries. It always acts under its seven Fundamental Principles: Humanity, Impartiality, Neutrality, Independence, Voluntary Service, Unity, and Universality.
About Casual Hoteles:
Casual Hoteles is a Valencian hotel company founded in 2013 by Juan Carlos Sanjuán, with the goal of becoming the benchmark for thematic urban accommodation in Spain. All its hotels feature personalized decoration inspired by the destinations where they are located, and they offer quality standards and central locations at affordable prices.
They are fun, surprising, and provocative, making Casual Hoteles a disruptive chain that, in 2018, was recognized with the Hostelco Award for "Best Hotel Concept"; in 2023, it won the First Tourism Sustainability Award from HOSBEC in the "Best Corporate Social Responsibility Strategy" category; and in 2024, it was chosen as the "Chain with the Best Corporate Social Responsibility" in the 14th edition of the Roca Hotel Initiative Awards.
In this regard, the group also stands out for its policy of strong social and environmental commitment through its own Code of Ethics, and for its collaborations with NGOs such as UNICEF, among others.
Currently, Casual Hoteles has 26 hotels and 1,005 rooms in 16 cities across Spain, Portugal, Italy, and Greece, of which 1 is under management, 17 are operated under rental agreements, and 8 are franchises. Additionally, in 2025, it plans to incorporate 1 new hotel in Naples (34 rooms), which is currently under construction.
