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Casual Hoteles, chosen as "Best hotel chain in Valencia" at the Levante-EMV Tourism Awards 2025
04/07/2025
July 4, 2025. The Valencian chain Casual Hoteles has been recognized as the “Best Hotel Chain in Valencia” in the first edition of the Tourism Awards organized by Levante-EMV, the award ceremony for which took place yesterday aboard the mega-cruise ship MSC Grandiosa, docked at the Port of Valencia.
The ceremony was attended by the Regional Secretary for Tourism, José Manuel Camarero; the Territorial Director of Cajamar, Jesús García; and the Director of Levante-EMV, Joan-Carles Martí, among other prominent figures in the sector. Awards were presented in ten categories, recognizing outstanding destinations, experiences, companies, and professionals in Valencian tourism.
These awards, promoted with the support of Viajar magazine, MSC Cruises, Cajamar, Fotur, Visit Valencia, Turisme Comunitat Valenciana, and Iryo, were created with the goal of recognizing and increasing the visibility of the main benchmarks of the tourism sector in the Valencian Community, highlighting the innovation, sustainability, and excellence that drive regional tourism development.
According to Juan Carlos Sanjuán, founder and president of Casual Hoteles, “receiving this award in our homeland, in Valencia, where it all began, is a very special honor for us. This recognition reaffirms our commitment to the city that saw us born and drives us to continue innovating and growing based on our values.”
The awards ceremony concluded with a reception and a networking session aboard the MSC Grandiosa, which brought together the main tourism agents of the region to celebrate and strengthen the sector.
Casual Hoteles: “Best Hotel Chain in Valencia”:
Founded in 2013 by Valencian businessman Juan Carlos Sanjuán, Casual Hoteles is a project born and rooted in Valencian soil, which has successfully projected its creative and disruptive spirit beyond our borders. The chain, with 6 hotels in the Valencian Community and a presence in 16 cities across Spain, Portugal, Italy, and Greece, now totals 26 establishments and more than 1,000 rooms, with expansion plans for 2025 and 2026 in Naples and Athens.
The Casual Hoteles model is based on offering a unique experience during every stay, theming their hotels according to the cultural and local identity of each destination. A prominent example is the Casual Socarrat Valencia hotel, whose interior design pays artistic and festive tribute to the Fallas, turning the stay into a cultural and sensory journey from the very first moment.
Juan Carlos Sanjuán’s relationship with his homeland has also been manifested in the promotion of solidarity initiatives, such as support for those affected by the DANA and the sponsorship of local sports, collaborating with teams such as CB Picken Claret and Valencia Basket, among other initiatives.
