Full capacity expected for the Fallas festival in Valencia and good prospects for Holy Week in Andalusia

March 12, 2026. A few days before the start of Las Fallas, and in a context where instability is strengthening globally, the hotel industry seems to confirm the resilient nature of Spanish tourism in times of crisis.

Good occupancy throughout the month of March and full capacity during Las Fallas:

According to the president and founder of Casual Hoteles, Juan Carlos Sanjuán, “for the moment, the tension in the Middle East is not affecting our tourism. In the case of the 5 hotels we have in Valencia, from March 13th to 19th, expected occupancy is between 90% and 95%, and on Saint Joseph's Day, it is approaching 100%.”

Furthermore, he adds, “during the Fallas month, we are observing that tourist activity is spread over more days, which will allow the hospitality sector to relieve pressure on its services and generate income more consistently. After a complicated 2025, Valencia seems to be regaining its stability.”

Europeans will continue to travel, and Spain is seen as a safe haven destination:

Regarding the other major tourist event, Easter, Juan Carlos Sanjuán is also optimistic, especially concerning the hotels the chain has in Andalusia.

Far from the paralysis that one might fear after recent geopolitical events, explains Juan Carlos Sanjuán, “Spain can become, as it has on previous occasions, a safe haven destination. We Europeans are the ones who move the most, and for the moment, we have decided to continue traveling.”

In this context, the forecasts for the establishments that Casual Hoteles has in Andalusia—Seville, Malaga, Cadiz, and Granada—he concludes, “are very good, and show an increase in demand for accommodation -room nights- of 48.67% compared to Easter 2025.”

By nationality, he adds, “bookings made by the Spanish market have increased by 98.04%, but those that have grown the most to date have been from Austria and Belgium, with increases of 750% and 220%, respectively. Given the current context, those from the American market stand out, which for now reflect an increase of 180% compared to Easter 2025, with Granada being their preferred destination.”

With these figures, he concludes, “in the short term in Spain, we have no data to worry about at a hotel level.”

Casual Hoteles, a chain that turns every hotel into a narrative universe:

Casual Hoteles was born in Spain with a clear conviction: to travel is also to interpret the world. Since its foundation in Valencia in 2013 by Juan Carlos Sanjuán, the chain has worked so that each hotel is more than a place to sleep; it is a narrative universe in which design, creativity, and local identity merge. Its network spans cities as diverse as Valencia, Madrid, Barcelona, Benidorm, Bilbao, Cadiz, Granada, Malaga, San Sebastian, Seville, and Ibiza in Spain; Lisbon and Porto in Portugal; Florence and Milan in Italy; and Athens in Greece.

In each of these cities, Casual Hoteles deploys its theme-based philosophy: every accommodation has personal decor inspired by the soul of its destination and offers central locations, high quality standards, and accessible prices. This disruptive creativity has been recognized with awards such as the Hostelco for Best Hotel Concept, as well as awards in sustainability and corporate social responsibility.

Additionally, Casual Hoteles integrates sustainability and solidarity as strategic pillars of its business model through initiatives such as its solidarity policy, the Bosque Casual environmental project—aimed at offsetting the carbon footprint through reforestation—and the Solidarity Room, which allocates part of its income to support social causes. The chain maintains a firm Code of Ethics and is committed to responsible growth that places people and the planet at the center of its activity. Today, with 26 hotels and 1,005 rooms in 16 cities in Spain, Portugal, Italy, and Greece, Casual Hoteles reaffirms its ambition for cultural and thematic expansion, making each hotel a manifesto of a journey with meaning.