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We welcome you to the Casual Hotels press room. A place to be informed of the latest news related to Casual Hotels.
Full capacity expected for the Fallas festival in Valencia and good prospects for Holy Week in Andalusia
March 12, 2026. A few days before the start of Las Fallas, and in a context where instability is strengthening globally, the hotel industry seems to confirm the resilient nature of Spanish tourism in times of crisis.
Good occupancy throughout the month of March and full capacity during Las Fallas:
According to the president and founder of Casual Hoteles, Juan Carlos Sanjuán, “for the moment, the tension in the Middle East is not affecting our tourism. In the case of the 5 hotels we have in Valencia, from March 13th to 19th, expected occupancy is between 90% and 95%, and on Saint Joseph's Day, it is approaching 100%.”
Furthermore, he adds, “during the Fallas month, we are observing that tourist activity is spread over more days, which will allow the hospitality sector to relieve pressure on its services and generate income more consistently. After a complicated 2025, Valencia seems to be regaining its stability.”
Europeans will continue to travel, and Spain is seen as a safe haven destination:
Regarding the other major tourist event, Easter, Juan Carlos Sanjuán is also optimistic, especially concerning the hotels the chain has in Andalusia.
Far from the paralysis that one might fear after recent geopolitical events, explains Juan Carlos Sanjuán, “Spain can become, as it has on previous occasions, a safe haven destination. We Europeans are the ones who move the most, and for the moment, we have decided to continue traveling.”
In this context, the forecasts for the establishments that Casual Hoteles has in Andalusia—Seville, Malaga, Cadiz, and Granada—he concludes, “are very good, and show an increase in demand for accommodation -room nights- of 48.67% compared to Easter 2025.”
By nationality, he adds, “bookings made by the Spanish market have increased by 98.04%, but those that have grown the most to date have been from Austria and Belgium, with increases of 750% and 220%, respectively. Given the current context, those from the American market stand out, which for now reflect an increase of 180% compared to Easter 2025, with Granada being their preferred destination.”
With these figures, he concludes, “in the short term in Spain, we have no data to worry about at a hotel level.”
Casual Hoteles, a chain that turns every hotel into a narrative universe:
Casual Hoteles was born in Spain with a clear conviction: to travel is also to interpret the world. Since its foundation in Valencia in 2013 by Juan Carlos Sanjuán, the chain has worked so that each hotel is more than a place to sleep; it is a narrative universe in which design, creativity, and local identity merge. Its network spans cities as diverse as Valencia, Madrid, Barcelona, Benidorm, Bilbao, Cadiz, Granada, Malaga, San Sebastian, Seville, and Ibiza in Spain; Lisbon and Porto in Portugal; Florence and Milan in Italy; and Athens in Greece.
In each of these cities, Casual Hoteles deploys its theme-based philosophy: every accommodation has personal decor inspired by the soul of its destination and offers central locations, high quality standards, and accessible prices. This disruptive creativity has been recognized with awards such as the Hostelco for Best Hotel Concept, as well as awards in sustainability and corporate social responsibility.
Additionally, Casual Hoteles integrates sustainability and solidarity as strategic pillars of its business model through initiatives such as its solidarity policy, the Bosque Casual environmental project—aimed at offsetting the carbon footprint through reforestation—and the Solidarity Room, which allocates part of its income to support social causes. The chain maintains a firm Code of Ethics and is committed to responsible growth that places people and the planet at the center of its activity. Today, with 26 hotels and 1,005 rooms in 16 cities in Spain, Portugal, Italy, and Greece, Casual Hoteles reaffirms its ambition for cultural and thematic expansion, making each hotel a manifesto of a journey with meaning.
Casual Hoteles, chosen as "Best hotel chain in Valencia" at the Levante-EMV Tourism Awards 2025
July 4, 2025. The Valencian chain Casual Hoteles has been recognized as the “Best Hotel Chain in Valencia” in the first edition of the Tourism Awards organized by Levante-EMV, the award ceremony for which took place yesterday aboard the mega-cruise ship MSC Grandiosa, docked at the Port of Valencia.
The ceremony was attended by the Regional Secretary for Tourism, José Manuel Camarero; the Territorial Director of Cajamar, Jesús García; and the Director of Levante-EMV, Joan-Carles Martí, among other prominent figures in the sector. Awards were presented in ten categories, recognizing outstanding destinations, experiences, companies, and professionals in Valencian tourism.
These awards, promoted with the support of Viajar magazine, MSC Cruises, Cajamar, Fotur, Visit Valencia, Turisme Comunitat Valenciana, and Iryo, were created with the goal of recognizing and increasing the visibility of the main benchmarks of the tourism sector in the Valencian Community, highlighting the innovation, sustainability, and excellence that drive regional tourism development.
According to Juan Carlos Sanjuán, founder and president of Casual Hoteles, “receiving this award in our homeland, in Valencia, where it all began, is a very special honor for us. This recognition reaffirms our commitment to the city that saw us born and drives us to continue innovating and growing based on our values.”
The awards ceremony concluded with a reception and a networking session aboard the MSC Grandiosa, which brought together the main tourism agents of the region to celebrate and strengthen the sector.
Casual Hoteles: “Best Hotel Chain in Valencia”:
Founded in 2013 by Valencian businessman Juan Carlos Sanjuán, Casual Hoteles is a project born and rooted in Valencian soil, which has successfully projected its creative and disruptive spirit beyond our borders. The chain, with 6 hotels in the Valencian Community and a presence in 16 cities across Spain, Portugal, Italy, and Greece, now totals 26 establishments and more than 1,000 rooms, with expansion plans for 2025 and 2026 in Naples and Athens.
The Casual Hoteles model is based on offering a unique experience during every stay, theming their hotels according to the cultural and local identity of each destination. A prominent example is the Casual Socarrat Valencia hotel, whose interior design pays artistic and festive tribute to the Fallas, turning the stay into a cultural and sensory journey from the very first moment.
Juan Carlos Sanjuán’s relationship with his homeland has also been manifested in the promotion of solidarity initiatives, such as support for those affected by the DANA and the sponsorship of local sports, collaborating with teams such as CB Picken Claret and Valencia Basket, among other initiatives.
Casual Hoteles opens a new hotel in Valencia
December 9, 2024. At a time when Valencia is trying to return to normality by activating tourism, which is one of the most important economic activities in the city of Turia, the Valencian hotel chain has just announced the opening of a new hotel there.
It is Casual Natura Valencia, which is located a 15-minute walk from Ciutat Vella, and 300 meters from the Ángel Guimerá metro station, which connects directly to the airport.
The new establishment, which has been incorporated under a franchise agreement, has 18 rooms distributed over 4 floors, each of which is dedicated to a different element of nature. Through their decoration, the rooms aim to convey the warmth of the earth, the lightness of the air, the serenity of water, and the energy of fire.
Technology applied to tourism:
Casual Natura Valencia also stands out for the incorporation of new technologies, which allow its guests to check in and check out electronically. In addition, during the hours when the physical reception remains closed, they can receive assistance virtually via WhatsApp and web chat.
With the opening of the new Casual Natura Valencia, Casual Hoteles has an offer of 5 establishments in Valencia, totaling 190 rooms.
Discover the new Casual Natura Valencia
Double room on a room-only basis from 58 euros per night
For more information and reservations here
Address: Carrer del Pintor Vila Prades, 14, Extramurs, 46008 València
Note: if you book on the website, your pet stays for free
About Casual Hoteles:
Casual Hoteles is a Valencian hotel company, founded in 2013 by Juan Carlos Sanjuán, with the aim of becoming the benchmark for themed urban accommodation in Spain. All their hotels have personalized decoration, inspired by the destinations in which they are located, and offer quality standards and central locations at affordable prices.
They are fun, surprising, and provocative, making Casual Hoteles a disruptive chain that, in 2018, was recognized with the Hostelco Award for “Best Hotel Concept”; in 2023 it obtained the First HOSBEC Tourism Sustainability Award, in the category of “Best Corporate Social Responsibility Strategy”; and in 2024 it has been chosen as “Chain with the best Corporate Social Responsibility” in the XIV Edition of the Roca Awards for Hotel Initiative.
In this sense, the group also stands out for its policy of firm social and environmental commitment through its own Code of Ethics, and for its collaborations with NGOs such as Save the Children and UNICEF, among others. Currently, Casual Hoteles has 25 hotels and 854 rooms in 13 cities in Spain, Portugal, and Italy, of which 1 is owned, 1 managed, 15 are operated under a rental regime, and 8 under a franchise. In addition, it plans to incorporate 2 new hotels in 2025 in Ibiza (42) and Naples (34).
Casual Hotels signs an agreement with Welcome Pickups
May 23, 2024. This 2024, Casual Hoteles has set a clear goal: to improve the travel experience of its customers, from the moment they arrive at their destination until they return home.
To this end, in addition to incorporating at the beginning of the year the possibility of booking all types of experiences in the cities where their hotels are located directly from their website, they have now signed an agreement with the Greek-originated start-up Welcome Pickups to also facilitate transfers from the airport or train station to their establishment.
Thanks to this alliance, the implementation of which has been a technological challenge that has been a complete success, customers arriving at any of the Spanish destinations where Casual Hoteles is present (Madrid, Barcelona, Valencia, Malaga, Cadiz, Seville, Granada, Benidorm, and San Sebastian), or the cities of Lisbon, Porto, and Florence where it also has hotels, will be able to travel with peace of mind knowing that upon their arrival, a professional Welcome Pickups driver will be waiting for them to make their immersion in the destination as professional, pleasant, and local as possible.
The service can also be requested for the return journey, and even to go to other places of interest in the cities, with the convenience of being able to book it in advance; knowing the price beforehand; paying for it directly through the application and, barring unforeseen events, having the driver's punctuality guaranteed.
About Casual Hoteles:
Casual Hoteles is a Valencian hotel company, founded in 2013 by Juan Carlos Sanjuán, with the goal of becoming the benchmark for thematic urban accommodation in Spain. All their hotels have personalized decoration, inspired by the destinations in which they are located, and offer quality standards and central locations at affordable prices.
They are fun, surprising, and provocative, making Casual Hoteles a disruptive chain that, in 2018, was recognized with the Hostelco Award for "Best Hotel Concept"; and in 2023, it obtained the First Tourism Sustainability Award from HOSBEC, in the "Best Corporate Social Responsibility Strategy" category.
In this sense, the group also stands out for its policy of firm social and environmental commitment through its own Code of Ethics, and for its collaborations with NGOs such as Save the Children and UNICEF, among others. Currently, Casual Hoteles has 24 hotels and 869 rooms in 13 cities in Spain, Portugal, and Italy, of which 1 is owned, 1 is under management, 15 are operated under a rental regime, and 7 are franchised.
Valencia, July 12 , 2022.- With a presence in 11 cities in Spain and Portugal and more than 200 employees, the Valencian chain Casual Hotels exceeds this June and for the first time the two million monthly billing.
The figure is specified in the 2,068,360.78 euros and the expectations for the current month of July not only contemplate exceeding it, but, in addition, it is expected that the new numbers reach 2.3 million euros.
"We have reached the budget forecast for the first half of 2022, after overcoming the deviations produced in the first quarter as a result of the Omicron variant", confirmed Juan Carlos Sanjuán Hernández, President and Founder of Casual Hotels.
The company, today, has recovered the figures prior to the economic break that these two years of health crisis due to COVID-19 have entailed.
Casual Hotels has a total of 893 rooms throughout the peninsula. But the intention, according to Juan Carlos Sanjuán, is to end 2022 with more than 1,000.
Casual Colors Barcelona (48 rooms), was the first opening since 2019 and since the beginning of the COVID-19 pandemic for the tourist chain, which already has 21 themed hotels and is present in 11 different cities between Spain and Portugal.
There are currently 21 Casual hotels in operation, with the last two additions in the Basque Country: Casual Arriaga (21 rooms) and Casual Mardones (9 rooms).
With them, Bilbao, which already enjoyed Casual Gurea (26 rooms) and Casual Serantes (7 rooms), will now have 4 Casual hotels.
A few kilometers away, San Sebastian has Casual de las Olas (61 rooms) and Casual del Jazz (25 rooms).
As the latest novelty, Casual Raizes (42 rooms), will open its doors on July 25, 2022 in Porto. Thus joining Casual Inca (61 rooms) and Casual Belle Époque Lisboa (28 rooms) in Portugal.
For its part, the Spanish capital offers Casual del Teatro Madrid (40 rooms), a single hotel as in the case of Casual Pop Art Benidorm (69 rooms), Casual del Mar Málaga (46 rooms) or Casual con Duende Cádiz (35 rooms ).
In Andalusia, the tourist influx of the capital has two options: the Casual de las Letras (31 rooms) and the Casual don Juan Tenorio (21 rooms).
Finally, the city where Casual was born and the one that, today, has the greatest tourist capacity, offers a total of 536 rooms spread over seven hotels.
Casual Dreams Valencia (62 rooms), under construction, will become the largest in the province after Casual Vintage Valencia (75 rooms).
And there would still be four more themed hotels in the Valencian capital: Casual de las Artes Valencia (62 rooms), Casual del Cine Valencia (43 rooms), Casual Socarrat Valencia (35 rooms), Casual de la Música Valencia (45 rooms) and Casual of Valencia Civilizations (19 rooms).
Casual Hotels was founded in Valencia in 2013 by Sanjuán, current president of the company and who is currently working to consolidate the financial position, reduce net debt levels and guarantee the future viability of the brand.
The company, which had to temporarily stop its activity in March 2020 as a result of the health emergency, will have 22 hotels open throughout the peninsula, in Spain and Portugal in July.
At this hotel you can relive the excitement of the Oscars every day
March 14, 2023. In the midst of the hangover from the latest Oscars, many lovers of the seventh art feel nostalgic at the thought that they will not be able to feel the excitement that the great event of world cinema generates until next year's edition. Something that the Valencian chain Casual Hoteles , specialized in the theming of hotels to generate unforgettable experiences for its clients, wanted to remedy just 10 years ago, with the opening of Casual del Cine Valencia .
Revived for its 10th anniversary , Casual del Cine Valencia is a centrally located hotel next to Valencia's Town Hall Square, whose rooms and buffet breakfast are entirely dedicated to the world of cinema .
In them, celluloid fans will find represented some of the best films in the history of cinema , which were recognized with the famous Academy Awards, such as “ Gone with the Wind ” (Oscar for “Best Film” in 1939), “ Casablanca ” (Oscar for “Best Film” in 1944), “ The Godfather ” (Oscar for “Best Film” in 1973), “ Dead Poets Society ” (Oscar for “Best Original Screenplay” in 1990) or “ The Lord of the Rings ” (Oscar for “Best Visual Effects” in 2002), among others.
And others that, without having been awarded with the famous statuettes, have managed to make history such as “ Grease ”, “ Amélie ” and “ James Bond 007 ”, among many others. If this is your case, and at some point you want to relive the emotion that the world of cinema generates in you, and some of the best films of the seventh art, do not hesitate, your destination is Casual del Cine Valencia , a hotel in which the magic of cinema is present in each of its corners. We await you.”
IN THIS HOTEL YOU CAN RELIVE THE EXCITEMENT OF THE OSCARS EVERY DAY
Accommodation with buffet breakfast from 114 euros per night
Cancellation and travel insurance included for free
Pets : maximum of 2, and 25 kilos each . Free if the reservation is made through the website
For more information and reservations: www.casualhoteles.com
About Casual Hotels :
Casual Hoteles is a Valencian hotel company founded in 2013 by Juan Carlos Sanjuan, with the aim of becoming the benchmark for themed urban accommodation in Spain. All its hotels have a personal decoration, inspired by the destinations in which they are located, and offer quality standards and central locations at affordable prices.
They are fun, surprising and provocative, making Casual Hoteles a disruptive chain that, in 2018, was recognized with the Hostelco Award for the “Best Hotel Concept”. The group also stands out for its policy of strong social and environmental commitment through its own Code of Ethics, and for its collaborations with NGOs such as Save the Children and Unicef, among others. Currently, Casual Hoteles has 23 hotels and 881 rooms in 12 cities in Spain, Portugal and Italy, of which 1 is owned, 1 is managed, 15 are operated under a rental regime and 6 are franchised.
Valencia, July 12 , 2022.- With a presence in 11 cities in Spain and Portugal and more than 200 employees, the Valencian chain Casual Hotels exceeds this June and for the first time the two million monthly billing.
The figure is specified in the 2,068,360.78 euros and the expectations for the current month of July not only contemplate exceeding it, but, in addition, it is expected that the new numbers reach 2.3 million euros.
"We have reached the budget forecast for the first half of 2022, after overcoming the deviations produced in the first quarter as a result of the Omicron variant", confirmed Juan Carlos Sanjuán Hernández, President and Founder of Casual Hotels.
The company, today, has recovered the figures prior to the economic break that these two years of health crisis due to COVID-19 have entailed.
Casual Hotels has a total of 893 rooms throughout the peninsula. But the intention, according to Juan Carlos Sanjuán, is to end 2022 with more than 1,000.
Casual Colors Barcelona (48 rooms), was the first opening since 2019 and since the beginning of the COVID-19 pandemic for the tourist chain, which already has 21 themed hotels and is present in 11 different cities between Spain and Portugal.
There are currently 21 Casual hotels in operation, with the last two additions in the Basque Country: Casual Arriaga (21 rooms) and Casual Mardones (9 rooms).
With them, Bilbao, which already enjoyed Casual Gurea (26 rooms) and Casual Serantes (7 rooms), will now have 4 Casual hotels.
A few kilometers away, San Sebastian has Casual de las Olas (61 rooms) and Casual del Jazz (25 rooms).
As the latest novelty, Casual Raizes (42 rooms), will open its doors on July 25, 2022 in Porto. Thus joining Casual Inca (61 rooms) and Casual Belle Époque Lisboa (28 rooms) in Portugal.
For its part, the Spanish capital offers Casual del Teatro Madrid (40 rooms), a single hotel as in the case of Casual Pop Art Benidorm (69 rooms), Casual del Mar Málaga (46 rooms) or Casual con Duende Cádiz (35 rooms ).
In Andalusia, the tourist influx of the capital has two options: the Casual de las Letras (31 rooms) and the Casual don Juan Tenorio (21 rooms).
Finally, the city where Casual was born and the one that, today, has the greatest tourist capacity, offers a total of 536 rooms spread over seven hotels.
Casual Dreams Valencia (62 rooms), under construction, will become the largest in the province after Casual Vintage Valencia (75 rooms).
And there would still be four more themed hotels in the Valencian capital: Casual de las Artes Valencia (62 rooms), Casual del Cine Valencia (43 rooms), Casual Socarrat Valencia (35 rooms), Casual de la Música Valencia (45 rooms) and Casual of Valencia Civilizations (19 rooms).
Casual Hotels was founded in Valencia in 2013 by Sanjuán, current president of the company and who is currently working to consolidate the financial position, reduce net debt levels and guarantee the future viability of the brand.
The company, which had to temporarily stop its activity in March 2020 as a result of the health emergency, will have 22 hotels open throughout the peninsula, in Spain and Portugal in July.
Casual Hotels reaches 7 million and plans to reach 25 hotels
The themed hotel chain Casual Hotels has today announced the opening of a new establishment in the city of Barcelona, in what is its first opening since 2019 and since the start of the COVID-19 pandemic.
The hotel - whose name will be Casual Colors Barcelona - has 48 urban-style rooms following the model that the chain has been popularizing in the last decade.
This new opening is part of the chain's strategy of consolidating its operations, after a period of effort in which the company has focused on reaching the billing ratios it had before the pandemic.
The establishment has been themed and designed taking the history of Barcelona as a common thread, with the aim that visitors can bathe in the most magical aspects of the city through the rooms and common areas of the hotel.
Casual Colors Barcelona is located in the Barrio de Corts, a stone's throw from Avinguda Diagonal, and close to Sants Station.
The new CEO of the company, Francesc Holgado, explained: "I am very excited that my first opening as CEO of Casual Hotels will be in the city of Barcelona, the city that has given me the opportunity to grow professionally and to which I will be eternally grateful".
The design of the hotel has been conceptualized by Raquel Sanjuan and executed by the Kalada company.
“Barcelona is a cosmopolitan city, dressed in a mosaic of ranges and textures that transform spaces into a multicolored experience. That has been the experience that we wanted to transfer to each Colors space. We want our guests, nationals and foreigners, to be able to immerse themselves in the true essence of the city”, added Raquel Sanjuan.
As in the rest of the Casual establishments, the hotel has a Save The Children room. Five percent of the income generated by this room is automatically donated to the NGO, according to an agreement signed between both institutions in 2018.
Casual Hotels was founded in Valencia in 2013 by Juan Carlos Sanjuan, current president of the company.
The company, which had to temporarily stop its activity in March 2020, as a result of the health emergency, currently has 18 hotels open in Spain and Portugal, as well as four new openings in preparation.
Work now to consolidate your financial position, reduce your net financial debt levels, and guarantee your future viability.
The hotel - whose name will be Casual Colors Barcelona - has 48 urban-style rooms following the model that the chain has been popularizing in the last decade.
This new opening is part of the chain's strategy of consolidating its operations, after a period of effort in which the company has focused on reaching the billing ratios it had before the pandemic.
The establishment has been themed and designed taking the history of Barcelona as a common thread, with the aim that visitors can bathe in the most magical aspects of the city through the rooms and common areas of the hotel.
Casual Colors Barcelona is located in the Barrio de Corts, a stone's throw from Avinguda Diagonal, and close to Sants Station.
The new CEO of the company, Francesc Holgado, explained: "I am very excited that my first opening as CEO of Casual Hotels will be in the city of Barcelona, the city that has given me the opportunity to grow professionally and to which I will be eternally grateful".
The design of the hotel has been conceptualized by Raquel Sanjuan and executed by the Kalada company.
“Barcelona is a cosmopolitan city, dressed in a mosaic of ranges and textures that transform spaces into a multicolored experience. That has been the experience that we wanted to transfer to each Colors space. We want our guests, nationals and foreigners, to be able to immerse themselves in the true essence of the city”, added Raquel Sanjuan.
As in the rest of the Casual establishments, the hotel has a Save The Children room. Five percent of the income generated by this room is automatically donated to the NGO, according to an agreement signed between both institutions in 2018.
Casual Hotels was founded in Valencia in 2013 by Juan Carlos Sanjuan, current president of the company.
The company, which had to temporarily stop its activity in March 2020, as a result of the health emergency, currently has 18 hotels open in Spain and Portugal, as well as four new openings in preparation.
Work now to consolidate your financial position, reduce your net financial debt levels, and guarantee your future viability.
Casual Hotels receives the Turisme Comunitat Valenciana Award for Innovation
We are very happy to have received the Turisme Comunitat Valenciana Award for Innovation from the Valencian Tourism Agency. We would like to thank all of you who have trusted us, and who in one way or another have supported us. Clients, employees, partners and the whole family that surrounds Casual Hotels. We do not work to win awards, but so that each client feels the satisfaction of having chosen their hotel well with us. It may sound trite, but in Tourism, loyalty is achieved through effort, so the merit of this award belongs to those who have contributed their grain of sand with each action. Our main objective is to promote among our clients a concept of comfortable and innovative urban tourism, with various services included to make traveling easier. For us, "Innovate" refers to the concept of breaking with what is established, and this is where " putting the customer at the center" comes from. Thus, among our services is having free WIFI throughout the hotel and portable WIFI for the city; a baby pack for new parents, who receive a free stroller, baby carrier, anti-colic bathtub or portable crib; and recently we have also incorporated amenities and beds for pets in all our hotels.
Shared Innovation Award
But we are not alone, we have surrounded ourselves with companies and organizations that have the same philosophy as us. That is why we have numerous specialized partners in each segment, such as El Bebé Aventurero, Tiendanimal, AMAPAMU (Madrid association for multiple births), or Save The Children, with whom we have created a solidarity room in each of the hotels. All of them are equally deserving of this Turisme Comunitat Valenciana Award for Innovation. And now we would like to give the floor to our CEO Juan Carlos Sanjuán, founder of Casual Hotels and alma mater of the project: “ This award is of great value to us. On the one hand, as a Valencian chain that we are, we are proud to be a prophet in our land, since we consider that very important steps are being taken in the Community to promote a new way of doing tourism. We are proud to be part of this movement ". To which he adds an important detail: " On the other hand, being a small chain in the process of expansion, this recognition confirms that our strategy of differentiation by segments, as well as the offer of original services to our clients is an attractive value proposition for the market. We want to be innovative not only as a chain, but to promote tourism that places the traveler at the center of the process and provides them with everything they need to make their stay and knowledge of a city more comfortable .” Thank you for this Turisme Comunitat Valenciana Award for Innovation on behalf of the entire Casual Hotels team.
